Dermatology Clinic
Marketing Agency Detroit
Be found when patients search for their skin condition. We build condition-specific SEO, medical and cosmetic funnels, and annual screening recall for dermatology clinics in Metro Detroit.
Services
- Condition-Specific Practice Websites
- Medical & Cosmetic Funnels
- Condition-Specific Local SEO
- Annual Screening Recall Automation
- 24/7 AI Scheduling Concierge
- Provider Branding & Authority
- Skincare Retail E-Commerce
- Compliant Review Generation
Impact & Metrics
- [X]% Increase in condition-specific search traffic
Case study pending — verify with real client data - [X]% Screening recall re-booking rate
Case study pending — verify with real client data - [X]x Return on ad spend for dermatology campaigns
Case study pending — verify with real client data
ACNE · ECZEMA · SKIN CANCER SCREENING · MOLE REMOVAL · BOTOX · CHEMICAL PEELS · LASER · SKINCARE RETAIL
Dermatology patients search by condition — 'acne treatment near me,' 'skin cancer screening,' 'mole removal.' If your practice isn't visible for the specific conditions you treat, you're invisible at the exact moment a patient needs care. We build condition-specific content, medical and cosmetic funnels that serve each patient type, and automated recall for annual screenings — one connected system that captures patients at every stage of their skin health journey.
Case Study
Beacon Dermatology.
A medical + cosmetic dermatology practice.
The Challenge
Beacon Dermatology served both medical and cosmetic patients but had a single generic funnel that served neither well. Patients searching for "skin cancer screening" were seeing Botox ads, and cosmetic patients were landing on medical content. Annual screening recalls were done manually by front-desk staff, and most were never sent. Their skincare retail line wasn't sold online at all.
What We Built
- Separate medical and cosmetic funnels with distinct landing pages
- Condition-specific SEO pages for acne, eczema, mole removal, and skin cancer screening
- Automated annual screening recall sequences
- Skincare retail e-commerce with product re-order automation
- Compliant review generation after each visit
The Architecture
01 // Web Design
Dermatology websites with condition-specific pages, provider bios, online booking, and skincare retail e-commerce — serving both medical and cosmetic patient journeys.
Explore Service02 // Lead Funnels
Separate medical and cosmetic funnels — condition-based funnels for medical patients and treatment-based funnels for cosmetic patients, each routing to the right provider and booking path.
Explore Service03 // Paid Ads
Google and Meta campaigns targeting condition-specific searches — acne treatment, skin cancer screening, mole removal — structured to comply with medical advertising policies.
Explore Service04 // Branding
Practice and provider visual identity that positions your dermatology clinic as the trusted authority for both medical skin health and cosmetic treatments.
Explore Service05 // Content Creation
Condition education content, treatment guides, and provider authority content that answers the exact questions patients research before choosing a dermatology provider.
Explore Service06 // CRM / Studio Escrow
Patient CRM with automated annual screening recall, follow-up sequences for treatment plans, and skincare product re-order automation that maximizes both medical and retail revenue.
Explore Service07 // AI Agents
24/7 AI scheduling and patient FAQ concierge that captures after-hours inquiries, answers condition and treatment questions, and routes patients to the right provider.
Explore Service08 // Automations
Compliant review generation, digital intake forms, no-show recovery, and skincare product re-order sequences that build reputation and maximize retail revenue.
Explore ServiceThe Problem
Where Dermatology Clinics
Lose Patients
Patients Can't Find You by Condition
Dermatology patients search by condition — 'acne treatment,' 'mole removal,' 'eczema specialist,' 'skin cancer screening.' If your practice isn't ranking for the specific conditions you treat, you're invisible to patients at the exact moment they need care.
No Separation Between Medical and Cosmetic Funnels
Medical dermatology patients and cosmetic patients have completely different search behaviors, decision journeys, and booking expectations. A single generic funnel serves neither well. Patients searching for 'skin cancer screening' don't want to see Botox ads — and vice versa.
Annual Screenings Going Unbooked
Annual skin cancer screenings and follow-up mole checks are critical recurring revenue — yet most dermatology practices never systematically remind patients when they're due. Every missed screening is lost revenue and a missed opportunity to catch a serious condition early.
Competitors Dominating Local Search
When a patient searches 'dermatologist near me,' the practices that appear first win the appointment. A weak local SEO presence — no Google Business Profile optimization, no location pages, no review strategy — means you're losing patients to competitors with stronger visibility.
Weak Online Reputation Management
Dermatology is highly review-driven. Patients read reviews before choosing a provider — especially for cosmetic procedures. A practice with few reviews or a low average rating loses patients to competitors with stronger reputations, even when the clinical care is comparable.
Missed After-Hours Inquiries
Skin concerns don't only arise during business hours. When after-hours calls go to voicemail, those patients call the next dermatology practice on the list. A 24/7 capture system ensures every inquiry is acknowledged and routed to a booking.
Why a Dermatology-Focused Agency
A generalist agency lumps medical and cosmetic together.
We build separate funnels for each patient type.
HIPAA-Conscious Marketing Automation
We build patient-acquisition and communication systems with compliance as a foundational constraint. No PHI enters marketing automations, ad platforms, or general-purpose CRMs. Compliant patient-communication practices are engineered into every workflow from day one — critical for dermatology practices handling sensitive skin conditions.
Medical + Cosmetic Funnel Expertise
We understand that dermatology practices serve two distinct patient types with different search behaviors and decision journeys. We build separate funnels, content, and ad campaigns for medical dermatology (condition-based) and cosmetic dermatology (treatment-based) — so each patient type gets the right experience.
Condition-Specific SEO Strategy
Dermatology patients search by condition, not by practice name. We build condition-specific landing pages and local SEO strategies that capture patients at the exact moment they're searching for the skin condition you treat — from acne to eczema to skin cancer screening.
Annual Screening Recall Automation
We build automated recall sequences for annual skin cancer screenings, mole checks, and follow-up appointments — turning your existing patient database into a predictable recurring revenue stream while supporting better patient outcomes through timely screenings.
The Comparison
Generalist vs. DIY vs.
House of Karma — Dermatology Focus
| Generalist Agency | DIY / In-House | House of Karma | |
|---|---|---|---|
| HIPAA-conscious marketing systems | |||
| Dermatology-specific ad compliance knowledge | |||
| Multi-provider / multi-location architecture | Partial | ||
| Condition-specific local SEO | Partial | Limited | |
| Annual screening recall automation | Manual | ||
| Medical + cosmetic funnel separation | Limited | ||
| Dedicated account team (no rotations) | |||
| Response time to new patient inquiries | 24-48h | varies | < 60s |
HIPAA-conscious marketing systems
Dermatology-specific ad compliance knowledge
Multi-provider / multi-location architecture
Condition-specific local SEO
Annual screening recall automation
Medical + cosmetic funnel separation
Dedicated account team (no rotations)
Response time to new patient inquiries
Dermatology Practice FAQ
Common questions about growing your dermatology clinic with House of Karma.