Detroit-based website design for medical practices — provider profiles, treatment pages, online booking, and HIPAA-compliant CRM connections built for practices that want to fill their schedule, not just decorate it.
A medspa doesn't need the same site as a dental practice. A plastic surgery clinic needs something completely different from an urgent care center. Most agencies build the same website for everyone and call it custom.
We don't. We start by understanding what your practice actually needs to do — book consultations, capture new patient leads, showcase before/after galleries, support multi-provider scheduling — then we build the right site for that goal. We pair our web design with Medical SEO and Patient CRM Automation to ensure your new site drives traffic and captures every lead.
If your website isn't converting visitors into booked appointments, it's not doing its job. Schedule a discovery session and we'll audit your current site, identify what's blocking conversions, and map out exactly what needs to change.
Every single day, potential patients in Detroit, Dearborn, and Metro Detroit are searching for a provider like you. The question is whether they find you — or the competing practice down the road who invested in a proper website.
A poorly built practice website doesn't just fail to convert — it actively damages your credibility. Studies show that 75% of consumers judge a business's credibility based on its website design alone (Stanford Web Credibility Research). In healthcare, that trust threshold is even higher. That first impression happens in 0.05 seconds.
Conversion rate benchmarks — HOK internal data 2023–2024. Industry averages: WordStream. [VERIFY WITH REAL MEDICAL CLIENT DATA]
A practice website built without SEO is a brochure no one reads. Every HOK site is engineered with procedure-specific keyword architecture, local search optimization, and Schema markup for healthcare from day one — not bolted on later.
Google uses mobile-first indexing — and most patients search for providers on their phones. A site that isn't optimized for mobile is being penalized in search results right now. Every HOK build is mobile-first.
A 1-second delay in page load time reduces conversions by 7%. If your practice site takes 5 seconds to load, you've already lost 50%+ of potential appointment bookings before they've seen a single provider bio.
What We Build
From a single-provider practice to a multi-location clinic with online booking, we build the right digital experience for the practice rather than forcing every client into the same template.
Practice Website Types
Every practice type below is something we've built. Each has a different patient journey, different booking flow, and different compliance considerations.
HIPAA-Compliant Infrastructure
Every practice website we build connects to a CRM environment with a signed Business Associate Agreement, encrypted data storage, audit logging, and MFA enforcement. Patient inquiry forms, consultation requests, and intake workflows are structured so that protected health information stays within compliant systems — not passed through general-purpose marketing platforms.
We work with your compliance team to ensure the infrastructure aligns with your practice's internal HIPAA policies. Your practice's own HIPAA training and policies remain your responsibility — we handle the technical infrastructure that supports them.
Every practice gets a platform recommendation during discovery. We'll tell you which one makes sense for your specialty, your booking workflow, and your compliance requirements — and explain exactly why.
Standard on Every Build
We don't cut corners on the basics. Every HOK website — at every price point — ships with these core foundational elements built in.
Investment
Every practice website is scoped individually after a discovery call. We'll tell you exactly what your project costs before you commit to anything. No surprises.
Interactive Tool
Answer 6 quick questions and we'll tell you exactly what type of website fits your business — and the pages you'll need to make it work.
A beautiful website needs traffic. Explore how we build organic visibility systems that drive high-intent buyers.
Explore SEO ServicesConnect your new website to a powerful CRM to automatically capture, route, and nurture every lead.
Explore CRM ServicesSee how we've transformed businesses across multiple industries with high-converting websites.
View Case StudiesQuestions
Every HOK site is built with a strategy behind it, a system beneath it, and a goal in front of it. Let's figure out exactly what yours needs to do — and build it right.
30 minutes. We'll look at your business, your goals, and what your site actually needs to achieve them. No obligation — just clarity.