MedSpa & Aesthetics
Marketing Agency Detroit
Fill your treatment chairs and keep patients coming back. We build treatment-specific SEO, consult funnels, re-booking automation, and retail e-commerce for medspas and aesthetic clinics in Metro Detroit.
Services
- Treatment-Specific Practice Websites
- Before/After Gallery Systems
- Consultation Booking Funnels
- Treatment-Specific Local SEO
- Re-Treatment Reminder Automation
- 24/7 AI Scheduling Concierge
- Retail Product E-Commerce
- Compliant Review Generation
Impact & Metrics
- [X]% Increase in consultation bookings
Case study pending — verify with real client data - [X]% Re-treatment booking rate via automation
Case study pending — verify with real client data - [X]x Return on ad spend for aesthetic procedures
Case study pending — verify with real client data
BOTOX · FILLERS · LASER · BODY CONTOURING · CHEMICAL PEELS · MICRONEEDLING · SKINCARE RETAIL
Aesthetic patients don't decide clinically — they decide emotionally. They research treatments, study before/after galleries, read reviews, and compare providers for weeks before booking. Most medspas treat this like a traffic problem — buying clicks that don't convert. We build the full system: treatment-specific content that captures high-intent researchers, consult funnels that convert interest into bookings, and re-treatment automation that turns one-time patients into recurring revenue.
Case Study
Lumière Aesthetics.
A medspa in Birmingham, MI with a retail skincare line.
The Challenge
Lumière was spending $8K/month on Meta ads but converting only 6 consultations. Their before/after gallery was outdated, and no re-treatment reminders meant Botox patients weren't returning at the 3-month mark. Their premium skincare line wasn't sold online — patients left without purchasing recommended products.
What We Built
- Treatment-specific website with before/after gallery and online booking
- Automated re-treatment reminders based on product duration (Botox 3–4 months, fillers 6–12 months)
- Retail skincare e-commerce with post-visit product recommendations
- Consult funnels with financing-info capture
- Compliant review generation after each treatment
The Architecture
01 // Web Design
Treatment-specific websites with before/after gallery systems (with documented consent), online booking, and retail product e-commerce for skincare lines.
Explore Service02 // Lead Funnels
Consultation funnels built for aesthetic patients researching treatments — treatment-specific landing pages, retargeting, and financing-info capture that convert browsers into booked consults.
Explore Service03 // Paid Ads
Google and Meta campaigns targeting high-intent aesthetic treatment searches — Botox, fillers, laser, body contouring — structured to comply with cosmetic advertising policies.
Explore Service04 // Branding
Practice visual identity that positions your medspa as the premium aesthetic destination in your market — so patients choose you before they ever book a consultation elsewhere.
Explore Service05 // Content Creation
Treatment education content, provider credibility content, and before/after showcase content that answers the exact questions aesthetic patients research before booking.
Explore Service06 // CRM / Studio Escrow
Patient CRM with automated re-treatment reminders based on product duration (Botox 3–4 months, fillers 6–12 months), treatment history tracking, and package redemption automation.
Explore Service07 // AI Agents
24/7 AI scheduling and patient FAQ concierge that captures after-hours inquiries, answers treatment questions, and routes high-intent patients to a consultation booking.
Explore Service08 // Automations
Compliant review generation, digital intake forms, no-show recovery, and retail product re-order sequences that maximize both treatment revenue and skincare product sales.
Explore ServiceThe Problem
Where MedSpas
Lose Patients
High Ad Spend, Low Consult Conversion
Aesthetic treatment ad clicks are expensive in competitive metros. When your funnel doesn't systematically follow up with consultation inquiries, that spend produces traffic but not bookings. Most medspas lose the majority of ad-sourced leads between the first click and the booked consult.
No Systematic Re-Treatment Reminders
Botox lasts 3–4 months. Fillers last 6–12 months. Without automated re-treatment reminders tied to each patient's last appointment, those recurring revenue opportunities go unbooked. A patient who would have returned simply forgets — and books with a competitor who reminded them.
Competitors Dominating Treatment Searches
When a patient searches 'Botox near me' or 'lip filler Detroit,' the practices that appear first win the booking. If your medspa isn't ranking for the specific treatments you offer, you're invisible to patients at the exact moment they're ready to book.
Outdated Before-and-After Galleries
Your before/after gallery is the #1 factor in an aesthetic patient's decision to choose you. If it's outdated, poorly organized, or missing consent documentation, you're losing patients to competitors with stronger visual proof of results.
No Retail Product Revenue System
Many medspas carry premium skincare lines but have no system to sell them online or automate re-orders. Every patient who leaves without purchasing recommended products is lost retail revenue that a simple post-visit automation could capture.
Missed After-Hours Inquiries
Aesthetic patients often research and inquire outside business hours. When after-hours messages go to voicemail, those patients book with the next medspa that responds. A 24/7 capture system ensures every inquiry is acknowledged and routed to a booking.
Why a MedSpa-Focused Agency
A generalist agency treats treatments like one-off sales.
We understand the treatment lifecycle.
HIPAA-Conscious Marketing Automation
We build patient-acquisition and communication systems with compliance as a foundational constraint. No PHI enters marketing automations, ad platforms, or general-purpose CRMs. Compliant patient-communication practices are engineered into every workflow from day one — critical for aesthetic practices where patient privacy expectations are especially high.
Treatment Lifecycle Expertise
We understand the recurring nature of aesthetic treatments — Botox cycles, filler duration, laser package sequences. We build automated re-treatment reminder systems that turn one-time patients into predictable recurring revenue, tracking each patient's treatment history and sending reminders at the optimal re-booking window.
Understanding How Aesthetic Patients Choose
Aesthetic patients search by treatment, not by practice name. They research before/after galleries, read reviews, and compare prices. We build treatment-specific content and local SEO strategies that capture patients at the exact moment they're searching for the procedure you offer.
Before/After Content Compliance
We understand the consent, display, and platform-policy considerations specific to before/after galleries for aesthetic procedures. We build gallery systems that support your consent documentation workflow and structure content to comply with advertising platform policies — so your visual proof stays live and working.
The Comparison
Generalist vs. DIY vs.
House of Karma — MedSpa Focus
| Generalist Agency | DIY / In-House | House of Karma | |
|---|---|---|---|
| HIPAA-conscious marketing systems | |||
| Aesthetic-ad-specific ad compliance knowledge | |||
| Multi-provider / multi-location architecture | Partial | ||
| Treatment re-booking automation | Manual | ||
| Before/after gallery consent workflows | Manual | ||
| Retail product e-commerce integration | Partial | Limited | |
| Dedicated account team (no rotations) | |||
| Response time to new patient inquiries | 24-48h | varies | < 60s |
HIPAA-conscious marketing systems
Aesthetic-ad-specific ad compliance knowledge
Multi-provider / multi-location architecture
Treatment re-booking automation
Before/after gallery consent workflows
Retail product e-commerce integration
Dedicated account team (no rotations)
Response time to new patient inquiries
MedSpa Practice FAQ
Common questions about growing your medspa or aesthetic clinic with House of Karma.